New business card made in China - Zoomlion agricultural machinery products in Africa
new business card made in China - Zoomlion agricultural machinery products in Africa
China Construction machinery information
on December 11, CCTV French international channel broadcast the special report of "going global" of Chinese made trapezoidal lead screw agricultural machinery, "the Belt and Road helps Africa realize agricultural modernization", introducing the overseas business situation of Zoomlion agricultural machinery
the report points out that China's agricultural machinery manufacturing enterprises have aimed at the structural reform of the agricultural supply side, constantly adjusting and upgrading the industrial structure, and the product quality has reached international standards. Under the guidance of the national "the Belt and Road" initiative, more and more Chinese enterprises cooperate with overseas enterprises in high gloss, corrosion resistance, scratch resistance and assembly process design, and export products and technologies. Agricultural machinery products are expected to become a business card of Chinese manufacturing in the international market
agricultural machinery products in Africa
Chinese agricultural machinery products in Africa
according to Ms. Claudia Torres, sales manager of a distribution company in Kenya, they have cooperated with a Chinese company since 2014 to provide tractors and supporting agricultural machinery for large farms in Kenya, train agricultural machinery operators for farms, and provide tractor maintenance and after-sales services. Agricultural machinery products from China have been accepted by more and more Kenyan customers
Claudia Torres, sales manager of agricultural products distribution company
Claudia Torres, sales manager of agricultural products distribution company: "China's agricultural machinery products are very competitive. Compared with other brands with the same horsepower, they are 1 million Kenyan shillings cheaper, which is one of their sales advantages. These agricultural machinery products have different power models, ranging from 25 horsepower to horsepower, which means that we can but can't synthesize this material to enter different levels of market. Our customers range from self-employed farmers to large farmers."
Zoomlion agricultural machinery products
"Zoomlion has developed a series of agricultural machinery products. From January to July this year, its sales of agricultural machinery products increased by 50%. Moreover, it has better development potential."
such achievements are not accidental
their own efforts - industrial structure upgrading
China's agricultural machinery manufacturing enterprises have aimed at the structural reform of the agricultural supply side and continue to adjust and upgrade the industrial structure. The product quality has reached international standards, and the enterprise is also committed to better meet the needs of the international market
Wang Jinfu, vice president of Zoomlion
Wang Jinfu, vice president of Zoomlion said: "We should not only give full play to the role of local external brain, but also make good use of the advantages of Chinese resources. Sending some Chinese personnel to the country, it is estimated that our R & D team and foreign teams will cooperate in the host country, which can not only improve the efficiency of our R & D, but also reduce the cost of our R & D and shorten the development cycle."
national policy - "the Belt and Road" initiative
in recent years, the "the Belt and Road" initiative implemented by the Chinese government has strengthened cooperation between China and other countries, and has also brought opportunities for Chinese agricultural machinery products to go overseas
yuan Yongfu, deputy general manager of Zoomlion
yuan Yongfu, deputy general manager of Zoomlion said: "In the the Belt and Road, our core is to promote international production capacity cooperation. Zoomlion now has our base in Belarus, witnessed by the heads of state of the two countries. At the same time, it is promoting the establishment of production capacity cooperation bases in Serbia, Turkey and Ethiopia in Africa. Localization and international cooperation is a problem that must be solved overseas. What we need to overcome here is cultural barriers and gaps Obstacles to communication. "
Zoomlion agricultural machinery products
following the initiative of the the Belt and Road, more and more Chinese enterprises cooperate with overseas countries and export products and technologies. With their efforts, agricultural machinery products are expected to become a business card made in China in the international market
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