Current situation of the hottest printing and plat

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The current situation of the printing and plate making industry in the United States (3/4)

-- the speech of Clifford, director of Kodak film media department in Japan reappears

■ translated by Huang Xiuchen of Taiwan longchen Co., Ltd.

source: Taiwan printing think tank

on December 8, 1999, Kodak film company sent Mr. Kevin P. Clifford, director of printing media department, to print With the permission of Kodak Corporation of Japan, the full text of the report, which is reported by the plate making industry on the latest status of the printing industry in the United States, is hereby translated to share with readers and serve as a reference

Mr. Clifford is the trade relations manager of Kodak in the United States and Canada. He often supports the activities of American and Canadian printing industry groups, and also serves as the "director of printing media". He often supports various printing, plate making companies, advertising agencies, publishing companies, and also serves as a bridge between customers and enterprises

p is the charm of attracting customers

ctp is very attractive to customers, because the operation time can be shortened, so the time of content correction can be prolonged. In addition, the printing quality can also be improved. Then, through the digital operation process, special content can be provided to some specific readers, and customized business can also be carried out more effectively, so that the machine can be used most efficiently and the printing time can be won. Therefore, the cost of customers can also be reduced, especially the reduction of paper consumption can be expected. In printing companies, there are also problems that do not expect good management. The customer hopes to shorten the delivery time and reduce the price

printing companies that use CTP have a very large investment in machine hardware. In order to integrate new digital capabilities, they must also spend money to train employees. Therefore, the wear resistance experimenters of various materials under the customer speed of suppliers and business partners also recognize the savings generated by various degrees of digital workflow. Digitalization can reduce many troublesome factors and achieve consistent results with various adjustment times. It is also possible to reuse digital images and pages. The future work is to reuse digital images and pages, which can reduce costs for customers

18. Quality improvement printing companies and customers win-win strategy products are widely used by world-class medical products and medical device manufacturers slightly

the emergence of thermal CTP system enables us to expect better printing quality, which is beneficial to both sides. So although automobile manufacturers, as the main body of pollution control, obtain excellent quality due to the reduction of work projects, the color combination of CTP can also be completed early. In particular, the dots of the thermal printing plate are clearer and stronger than the traditional ones, and the thinner lines can also be expressed. The printing of words is also clearer. In the prepress operation, the dot expansion disappears because there is no problem of inversion and replication. Therefore, digital dots can increase the registration accuracy, and the printing preparation can be completed early

19. Two thirds of the United States uses digital proofreading

then introduce the current situation of the proofreading market in the United States. At present, only 35% of the traditional proofreading methods are available, that is, 2/3 of the color proofreading has been digital. Almost all digital proofreading adopts internal proofreading, with the exception of Kodak's approval using "contract proofing". Traditional non digital proofreading is still the main method of computer proofreading. In order to get the basis for the final recognition of color by customers, it has high value. Although the proportion of "contract proofs" or on-line external proofreading developed by digitization has increased, proofreading as printed samples is still the traditional way

20. Next, I want to talk about the desktop color proofreader (sublimation color proofreader), which provides a low-cost and efficient entry, its quality is very high, the factor is localized, and its operation process is also very reasonable. Users can get high-quality and correct initial proofs at low cost. Because they can get high-quality proofs as soon as possible and be recognized quickly, the problems in operation will be reduced to the minimum. At the same time, due to the requirements of printing, many people in the industry also use this low-cost desktop proofing machine for final proofreading. This reflects that from the current advanced desktop proofing machine, we can expect its very high quality and reliability. At the same time, Remote Proofing is also very efficient and saves working time, and the use of desktop proofreader has become possible

these advantages also affect the rate of return. Many customers' work processes have also changed from traditional proofreading to digital proofreading. The working time can be reduced to 25%, and the cost of proofreading can also be reduced by 1/3

the digital proofreader has amazing consistency, and it can also get the correctness of color. In Kodak's digital color proofreader, the consistent proofreading media is based on the ICC color specifications, color overlap and color overprint, as well as the advantages of calibration tools. At the same time, color management has become very important. The ICC (International Color Conference) has made a worldwide printing industry standard color specification. Our software is also based on this open standard. Calibration tools and software also play an important role in producing stable results. This is very important for the application of remote proofreading. It is necessary to calibrate the correct data of the proofreader in two or three places far away

at present, desktop proofreaders can adjust their calibration by using color codes, densitometers, spectrophotometer and other instruments. What matters is that all desktop proofreaders do not point but output proofs with continuous tones. In order to give customers high-quality proofs with final color recognition, although we can say that there are proofs of contract quality, desktop proofreaders cannot be used. The highly demanding "contract proofs" cannot be used without color proofs of the same type as the actual printing

21. Digital proofing moves towards Remote Proofing

the reason why printing companies and plate making companies in the United States turn to digital proofing is to enjoy the benefits of Remote Proofing. Accordingly, it can expand the potential market corresponding to customers all over the world, and long-distance/Remote Proofing makes printing companies, plate making companies and customers more closely combined than before. For example, RR danali company has used long-distance/Remote Proofing for five years. Their gravure printing plant is in valso, Indiana, and the catalogue pages are sent to customers in New Jersey for final proofreading before printing

22. Elements for successful proofreading of remote/Remote Proofing

there are three elements to make remote/Remote Proofing successful. The first is the communication equipment for database transmission. High speed LAN is a necessary equipment in the industry. Then high-speed electronic transmission system is also necessary. Color management is also a very important requirement. The correctness of color is indispensable, and the color proofreader that can output correctly in the end is also indispensable

In other words, is it a printed proof or a "contract proof"? The goal cannot be simulated well. At the same time, color management software is also very necessary to ensure color accuracy. Kodak's advanced color management software is developed for applications in the printing and publishing industry. Although it is an internal proofreading system, many American enterprises have reduced the operation time due to the use of desktop color proofreading machines, and the operation can be carried out correctly and smoothly from the beginning

23. Halftone proofreading system with high customer satisfaction

in the printing industry in the United States, whether proofing is necessary has been controversial for many years, and the final answer of Kodak will also be yes. The answer yes has been widely recognized. After a very long discussion, it is not easy. Although the result is imminent, according to our experience, such a debate can be avoided in Japan. Of course, there will be other disputes in Japan

whether it is point shape, or other issues, digital proofreading, it will change the use of platform proofreader. Many people need more proofs, so the cost of digital proofreading will increase. However, the dot enlargement of the traditional platform proofreader is about 12%, and the general lithography is about% between, which will lead to the error of tone reproduction. This error is very high. For example, the waste of printing time or paper, as well as the delay in progress due to the need to redo before printing, all kinds of problems raise the cost and cause customer dissatisfaction

in the United States, it is true that the cost of digital halftone proofreading is very high. However, due to the savings of all operation costs and the increase of customer satisfaction, the results of actual experiments in the American market confirm that the benefits of digital halftone proofreading can also be enjoyed in Japan

Kodak approvalxp4 is particularly important for high-end applications. At the same time, it provides industry standards for the quality of digital proofreading. The uniformity of each proofreading is correctly consistent with the printing results, corresponding to the elasticity of various printing machines, the shortening of proofing time, the improvement of communication, etc., which makes the productivity and efficiency rise. And the innovative thermal laser imaging technology of approval also provides other benefits

the resolution of the digital proofreading system is 2540 or 2400dpi, which is much better than others. At the same time, the fine words of 6point are also very clear and readable, especially compared with the ink-jet proofing approval text. In the United States, advertising magazines, publishing houses, or various publishing houses, very welcome the emergence of contract quality halftone digital proofreaders. The so-called quality standards, especially the requirements of national advertising materials, are very high. Kodak approval proofreader is popular for this purpose, which is enough to prove its excellent quality. Digital proofreading with high reliability is also feasible with new workflow. For example, there are remote transmission and CTP operation processes. As for remote control, color separation companies and printing companies can also be guaranteed to be consistent because they use proofs of the same specification

let's take another example. Lexus automobile company in the United States once printed on the east coast, but its branch office is in Chicago and its customer is in California. However, because it uses the same database and approval system, the three places can get consistent results. Coupled with the printing of publications, the approval system is also widely used by other industries. For example, the use of catalogue publishers and advertising folding printing companies, or integrated printing companies and commercial printing companies. RR danaly also uses approval in all markets, from magazines to financial statements, so that the digital workflow can be brought into full play

24. The digital printing and flexo printing market has increased, but lithography is still in the ascendant

then we describe the printing method, which is our prediction for the printing industry in the United States. Although digital printing is a great progress, lithography still maintains its dominant position. At the same time, looking around the world, the share of digital printing and flexography is increasing, but lithography still maintains the largest share, and the overall market is also growing

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